“For those wondering what Blue Perk means. In case you couldn’t guess, I looooove the color blue and my personality can be quite perky.” Freddy Rodriguez
Freddy (originally from Southern Texas), is a menswear turned lifestyle blogger. Freddy founded his blog, Blue Perk in 2011. Blue Perk is an ever-growing lifestyle brand that focuses on happy, uplifting colorful moments that digitally savvy, fashion-forward city dwellers can relate to. At the age of 27 years old, he now manages Blue Perk full-time and lives between Los Angeles and New York City, creating colorful moments.