"Life isn’t about being right all the time, it's about being kind."Author Unknown
Joseph Cannata is a Toronto born lifestyle influencer, actor, and model. After completing two years at Wilfrid Laurier University, studying communication and film, he opted to invest the little money he had in acting courses. Within a few weeks, he booked a commercial for Much Music and a national print ad for Virgin Mobile; over the next few years, he was part of several big print campaigns with Air Canada, Harry Rosen, and Listerine. Joseph’s success in print translated into working in commercials – he has starred in national spots for the Olympics, Gillette, Adidas, Lexus, and The Keg, and participated in worldwide campaigns for Woodford, Camp David, and Canon.